Built in Honor of DeGeta Cole
DeGeta Cole was a Stage 1 breast cancer survivor. After completing additional chemotherapy intended to help reduce the risk of recurrence, she later contracted COVID-19 and passed away in 2020. Her son, D’Antré Cole, created Paradise Pink to honor her life and carry her legacy forward through music, culture, community, and breast cancer awareness.
D’Antré Cole is a filmmaker and creative entrepreneur. He now uses that storytelling background to create experiences that bring people together around breast cancer awareness: community events, music, culture, and conversations that make people feel welcome and informed.
Paradise Pink is a music, culture, and events brand built with purpose.
Created by D'Antré Cole in honor of his mother, DeGeta Cole, Paradise Pink was born from love, loss, and the desire to transform heartbreak into hope. Pink was DeGeta's favorite color, and it lives at the heart of everything Paradise Pink represents.
DeGeta and her husband, Rodney Cole, were incredible parents who believed in giving, loving, and serving others. Their home was always open — not only to their own children, but to other kids who needed guidance, support, or simply a place where they felt loved. They raised their family with compassion, generosity, and a deep sense of community, values that continue to inspire everything Paradise Pink stands for today.
After surviving Stage 1 breast cancer, DeGeta completed additional chemotherapy to help reduce the risk of recurrence. Even through her treatments, she remained hopeful and focused on staying healthy because she and Rodney had planned the trip of a lifetime to Paris in 2021. She later contracted COVID-19, and that trip never came. DeGeta passed away on December 31, 2020, leaving behind a family that was completely devastated.
Just weeks earlier, she had celebrated her birthday surrounded by D'Antré and their family. None of them realized it would be the last birthday they would ever share together.
DeGeta
1955 – 2020
Determined to honor his mother's legacy, D'Antré poured his grief into creation instead of giving up. In just four months, he released six films while building an ecosystem of companies, creative projects, events, and communities designed to bring people together. Of everything he has created, Paradise Pink is the most personal. It is his greatest tribute to the woman who taught him the importance of love, kindness, and making people feel like they belong.
Paradise Pink brings together music, community, fashion, culture, and impact in every event we create. Every guest is invited to wear pink — not simply as a color, but as a symbol of unity, remembrance, strength, hope, and love.
In partnership with a major breast cancer organization, a portion of every ticket sold directly supports the fight against breast cancer. Every ticket, every sponsor, every performance, and every shared moment helps move that mission forward.
Paradise Pink is for the survivors. For the families. For the people we've lost. For those still fighting. And for everyone searching for a place where they are welcomed, celebrated, and never alone.
Paradise Pink is more than any single event. It is a movement — built from love, powered by community, and created to honor DeGeta Cole's legacy while bringing hope to families for generations to come.